Turning Point USA announced on Thursday it would host a halftime show competing with the Super Bowl in February. “It’s true, Turning Point USA is thrilled to announce The All American Halftime Show. Performers and event details coming soon. 2.8.2026,” the organization stated. A poll on the website asks visitors which musical genres they would like to see featured. The organization plans to celebrate “faith, family, and freedom.”

Bad Bunny, a Latino rapper known for urging the NFL audience to learn Spanish to understand his songs, has faced criticism from conservative commentators over his political views, including past criticism of Trump and support for Puerto Rican independence. His recent Saturday Night Live appearance, where he opened in Spanish and joked about viewers learning the language, intensified backlash.

Supporters praised the event, with Benny Johnson declaring, “Huge. Make Halftime Shows Great Again. This is how we win,” and Rep. Marjorie Taylor Greene (R-GA) calling it “great.” Bad Bunny, Spotify’s most-streamed artist worldwide for four consecutive years, has drawn global attention for his cultural impact.