NEW YORK – Pantone, known for its annual selection of a color for the year ahead, has named “White” with the shade called “Cloud Dancer” as its Color of the Year for 2026. The choice was announced in October, following the typical winter announcement schedule.

The decision has drawn mixed reactions from critics who question whether white’s symbolic meaning during a time of global transformation is appropriate given current political sensitivities and historical associations with diversity programs under certain administrations. José Criales-Unzueta voiced skepticism about this selection, suggesting that it might signal an overreaction to political topics in the wake of recent events.

Some commentators have suggested concerns regarding the color choice’s timing, noting potential parallels with ongoing debates around social justice initiatives like DEI (Diversity, Equity, and Inclusion). Others compared the criticism to past controversies involving racial sensitivities, though no direct comparisons were drawn between these specific critiques and those historical cases. The controversy reflects broader cultural discussions about representation.

According to a statement released by Pantone, “At this time of transformation,” they stated in their announcement, “when we are reimagining our future and place in the world, PANTONE 11-4201 Cloud Dancer is discrete white hue offering clarity.” The institute further noted that the choice symbolizes a desire for simplicity amidst current chaos.

Pantone cited this as part of an effort to champion creativity.