A key figure in former President Donald Trump’s 2016 and 2020 campaigns, Brad Parscale, has officially registered as a foreign agent representing Israel. The move, disclosed through filings with the Department of Justice, reveals a new role for Parscale as part of a $6 million contract to promote pro-Israel messaging in the United States.

Parscale’s business entity, Clock Tower X LLC, signed a Foreign Agents Registration Act form indicating its partnership with Israel’s Ministry of Foreign Affairs. The agreement aims to “develop and execute a nationwide campaign in the United States to combat antisemitism.” Additional documents highlight his collaboration with Germany’s HAVAS Media Network as part of the effort.

In disclosures, Parscale confirmed that the agency is “supervised” by the “State of Israel,” fulfilling requirements under U.S. law for foreign agent registrations. The Quincy Institute for Responsible Statecraft reported that the campaign targets Gen Z audiences through platforms like TikTok, Instagram, YouTube, and podcasts, with a goal of achieving 50 million monthly interactions.

The initiative, described as a strategic effort to shape public perception, marks a significant shift in Parscale’s political career following his role in Trump’s campaigns.